Full Power Cacao is a health and wellness brand that offers a ceremonial grade heart opening medicine originally from the rainforests of Venezuela.
The brand was born out of the founders quest to find an authentic, higher grade Cacao product and introduced it to the world to help restore peace, love and harmony with-in oneself.
Built around the concept of spirituality and the power of healing the visual identity is centred around bringing Tikiara the Jaguar front and centre as a character that represents passion, peace, compassion, creativity, reliability, generosity and loyalty.
The use of an illustrated character helps not only personify the brand, but also bring warmth and playfulness. A bold use of colour and Mayan type palette modernises a powerful identity drawing inspiration from the past.
FULL POWER CACAO
2022
SERVICES
Brand Consultancy
Creative Direction
Visual Identity
Packaging
Illustration
Web Design
Socials Grid
Print Design
Exhibitions
Marketing
THE JAGUAR
She’s fierce, she’s Devine. She is Tikiara…representing passion, peace, compassion, creativity, reliability, generosity and loyalty. Tikiara is the Full Power Cacao logomark, an illustration made up of Venezuelan Cacao beans, mayan temples, and theobroma tree leaves. The logotype and logo mark can be used both together or separately.
PR & ADVERTISING
We help build your companies reputation and reach audiences, focusing on reputation and brand image.
THE BRAND GUIDELINES
FULL POWER CACAO Brand Guidelines. A sacred document contains all you need to know about how to honour and represent the brand. A brand guideline takes you through the elements that shape an identity, helping you align with each brand essence, as you share our message across various media.
E-COMMERCE
The Full Power Cacao online store is a sacred journey to the heart built around a simple and convenient e-commerce Shopify experience. The use of brand photography and illustrations paired with a cohesive implementation of brand typography and colour forms a seamless digital extension of the brand. Visit website
SOCIAL MEDIA DESIGN & MARKETING
Social media is an essential tool for retaining, attracting and engaging consumers. A social media footprint is the trail that you leave behind for others to find every time you upload a photo on Instagram, share anything on Facebook, tweet on Twitter, pin on Pinterest boards, publish videos of yourself on YouTube and get tagged in a photo.
The team at Libertine are experts in creating a brands identity through creative content, telling stories and impactful visuals and can offer you this as a full service which is creating and adding all your messaging, full social media management – push marketing, campaign creative, social competitions and brand reputation across three platforms. We build communities through great online visuals and conversations. For project enquiries, please get in touch at: studio@libertinedesign.co.uk
EXHIBITION STANDS
At Libertine we are experts in designing bespoke exhibition stands, roller banners, pop up stands, display boards and office signage. Whether its a conference you’re attending or your reception area needs custom wall graphics, we can help at: studio@libertinedesign.co.uk
Related projects
AYAHUASCA BOOK COVER
Commissioned to create and illustrative book cover representing Liams journey into the spirit world and experimenting with Ayahuasca. A colour driven visual with an hallucinogenic vibe.
CACAO CEREMONY POSTER
An Illustrative poster of many layers created to represent Liams work as spiritual healer. These ceremonies are sacred journey to the heart with the spirit of Cacao through meditation, healing, music, mantra and dance.
STONE COLD SOBER – ECSTATIC DANCE
The use of whimsical typography vibrant colours and layers of movement bring this illustrative poster to life.