Iceland Foods is a unique British food retailer with over 900 stores throughout the UK, a further 40 owned or franchised stores across Europe, and a global export business. As one of the most innovative global retailers Iceland pride themselves in their product and packaging design.

In their quest to find products that would freeze well and still look and taste great, Iceland approached Libertine. Our skills in packaging design and our experience in producing alluring, functional and innovative cartons, mean we relish the challenges posed by customers.

These concepts are all brought alive with strong colours and the clever use of illustration that is implemented across the ranges. Each concept and brand range has a chic use of colour and bold unified typography to help personify the brand and guarantee standout when on display.